The documentary explores the notions of design thinking from a business and design practitioner’s perspectives. The film draws on perspectives from Dr. Dan Formosa (smart design), Dave Kelley (ideo), Tim Brown (ideo) and Bill Moggridge (cooper-hewitt, national design museum) to name a few.
Some take home messages from the documentary are: the power of a stupid idea, designing with people not for them and, one of the most powerful visual statements in this documentary is the importance of prototyping your ideas to verify design intent.
As discussed on their site Design Thinking successfully explores “How do we fully engage organisations to think about the changing landscape of business, culture and society? Inspired by design thinking, this documentary grabs businessman, designers, social change-makers and individuals to portrait what they have in common when facing this ambiguous 21st century. What is design thinking? How is it applied in business models? How are people changing the worldwith their own creative minds? It is a call to the conventional minds to change and collaborate.”