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Too often we ignore the sounds that our products produce. There is often an intrinsic beauty hidden in products only expressed when we: plug them in, open and close them, or in the case of a bicycle: cruze the cranks (zerr), press the bell (ting) or squeeze the brakes (squeal).

 created a short film with bicycle parts that wonderfully expresses the sensorial sounds of the bike. Stephen’s film successfully won the Bike Short Film Festival Spring 2012 in NYC bikeshortfilms.com/

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Copyright - Scott Mayson 2015